Creativity in public relations
Read Online

Creativity in public relations

  • 821 Want to read
  • ·
  • 78 Currently reading

Published by Kogan Page in London, Philadelphia .
Written in English


  • Public relations,
  • Creative thinking,
  • Creative ability in business

Book details:

Edition Notes

StatementAndy Green.
LC ClassificationsHD59 .G683 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23576033M
ISBN 109780749456504
LC Control Number2009025963

Download Creativity in public relations


The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation. A former chairman of the Chartered Institute of Public Relations' Yorkshire Group, he has some 20 years' experience in the public relations profession. He has won numerous professional awards for his creative work and now runs courses on creativity for the Chartered Institute of Public Relations and for many leading consultancies and organizations.5/5(2).   Role of Creativity in Public Relations, presented by Parekhit Bhattacharjee, Student Executive, The Delhi School of Communication Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Creativity in public relations. [Andy Green; Institute of Public Relations (Great Britain)] Creativity: some myths debunked creative process "This book explores elements of the creative process and how it can be understood by public relations practitioners." Book News Inc. User-contributed reviews.

Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. Key words: public relations, creativity, guerrilla PR, event planning. 1. Introduction. Public relations are a “hot” subject nowadays and they outline an extremely complex territory. The strategic role of PR within companies has been obvious for some time now as public relations no longer represent a “Cinderella” domain. In a. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business.

  “Creativity is not tactical or technical—it’s emotional.” Creativity is turning new ideas into reality, thinking upon it and then producing something which is not ordinary. When we bond this creativity with public relations, it is thinking about the audience’s perception towards a cause. It is like a public relation currency, boosting the inherent value of. Reading this book once was way more than enough.***) I wanted to read this because I thought it sounded a little bit reminiscent or Dating You/Hating You by Christina Lauren and When It's Real by Erin Watt, both of which I loved. However, Public Relations fell far, far short of my expectations. The main character, Rose, was pretty awful/5.   Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and :   I love reading up on academic research. The book is edited by Jesper Strömbäck and Sprio Kiousis, University of en contributors gives their perspective on the subject of political public relations and as with anything related to Jesper Strömbäck, the reference section after each chapter is just as long (and just as valuable) as the main content/5(5).